http://lynottpr.com Fri, 22 Jan 2010 19:31:34 +0000 http://backend.userland.com/rss092 en The 5th Annual Sustainable Opportunities Summit & Expo focuses on hastening the pace at which effective sustainability strategies and practices can be integrated into businesses, large and small. Sustainability experts from AT&T, Wal-Mart, Miller Coors, Waste Management, and other Fortune 500 companies will discuss their companies' ... http://lynottpr.com/2010/01/22/core-hosts-5th-annual-sustainable-opportunites-summit-march-2-4/ By Yvonne Lynott Use of images, audio, video, Twitter, blogs and websites are now part of the news release landscape.  Yes, I’m still a believer in news releases, but with reservations.  One size does not fit all.  By this I mean that an announcement going to traditional media does not resemble ... http://lynottpr.com/2009/07/23/pr-tips-and-techniques-2-the-interactive-news-release/ <span class="mceItemObject" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" id="ooyalaPlayer_5be65_fwau02ga" width="486" height="267" codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab"><br /> <span name="movie" value="http://www.ooyala.com/player.swf?embedCode=E4YWdrOoSWApKJAiJyXeo6tmZ2zD9BfC" class="mceItemParam"></span> <span name="quality" value="high" class="mceItemParam"></span> <span name="bgcolor" value="#000000" class="mceItemParam"></span> <span name="allowScriptAccess" value="always" class="mceItemParam"></span> <span name="allowFullScreen" value="true" class="mceItemParam"></span> <span name="flashvars" value="embedType=noscriptObjectTag&embedCode=E4YWdrOoSWApKJAiJyXeo6tmZ2zD9BfC" class="mceItemParam"></span><span class="mceItemEmbed" src="http://www.ooyala.com/player.swf?embedCode=E4YWdrOoSWApKJAiJyXeo6tmZ2zD9BfC" mce_src="http://www.ooyala.com/player.swf?embedCode=E4YWdrOoSWApKJAiJyXeo6tmZ2zD9BfC" quality="high" bgcolor="#000000" width="486" height="267" name="ooyalaPlayer_5be65_fwau02ga" align="middle" play="true" ... http://lynottpr.com/2009/06/11/welcome-2/ PR for the Rest of Us – Public Relations Tips for SMBs So, What IS News? If you are thinking about writing a press release to create some buzz about your business or organization, make sure that what you are announcing is actually news. According to Wikipedia, news is “any single new ... http://lynottpr.com/2009/06/11/pr-for-the-rest-of-us-%e2%80%93-public-relations-tips-for-smbs/ I thought I would share with you some of the actions Yvonne and I have adopted to lower our impact on the planet. We recycle. First, we reuse in the office. Printer paper is printed on both sides if it is not leaving the office. All ink jet cartridges and toner ... http://lynottpr.com/2009/06/10/doing-our-small-part-to-help-the-planet/ http://lynottpr.com/2009/06/09/pr-tips-and-techniques-1/ Thanks for visiting our new web site. In the days ahead we will be featuring videos, blog entries and  twitter bits that will hopefully add something of value to the conversation. Yvonne has started developing a video series of PR Tips and Techniques. Her goal is to expand your understanding ... http://lynottpr.com/2009/06/09/welcome-to-the-new-lynottprcom/